Online Shoppers Purchasing Intention Report

Dataset statistics

Number of variables	18
Number of observations	12330
Missing cells	789
Missing cells (%)	0.4%
Duplicate rows	69
Duplicate rows (%)	0.6%
Total size in memory	1.5 MiB
Average record size in memory	130.0 B

Variable types

Numeric	14
Categorical	2
Boolean	2

Alerts

Dataset has 69 (0.6%) duplicate rows	Duplicates
`Administrative` is highly overall correlated with `Administrative_Duration`	High correlation
`Administrative_Duration` is highly overall correlated with `Administrative`	High correlation
`BounceRates` is highly overall correlated with `ExitRates`	High correlation
`ExitRates` is highly overall correlated with `BounceRates` and 1 other fields	High correlation
`Informational` is highly overall correlated with `Informational_Duration`	High correlation
`Informational_Duration` is highly overall correlated with `Informational`	High correlation
`ProductRelated` is highly overall correlated with `ExitRates` and 1 other fields	High correlation
`ProductRelated_Duration` is highly overall correlated with `ProductRelated`	High correlation
`VisitorType` is highly imbalanced (59.9%)	Imbalance
`Informational_Duration` has 199 (1.6%) missing values	Missing
`ProductRelated_Duration` has 491 (4.0%) missing values	Missing
`Administrative` has 5768 (46.8%) zeros	Zeros
`Administrative_Duration` has 5903 (47.9%) zeros	Zeros
`Informational` has 9699 (78.7%) zeros	Zeros
`Informational_Duration` has 9768 (79.2%) zeros	Zeros
`ProductRelated_Duration` has 722 (5.9%) zeros	Zeros
`BounceRates` has 5518 (44.8%) zeros	Zeros
`PageValues` has 9600 (77.9%) zeros	Zeros
`SpecialDay` has 11079 (89.9%) zeros	Zeros

Reproduction

Analysis started	2024-07-26 00:57:42.795150
Analysis finished	2024-07-26 00:59:06.049794
Duration	1 minute and 23.25 seconds
Software version	ydata-profiling v0.0.dev0
Download configuration	config.json

Administrative
Real number (ℝ)

HIGH CORRELATION ZEROS

Distinct	27
Distinct (%)	0.2%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	2.3151663

Minimum	0
Maximum	27
Zeros	5768
Zeros (%)	46.8%
Negative	0
Negative (%)	0.0%
Memory size	96.5 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0
median	1
Q3	4
95-th percentile	9
Maximum	27
Range	27
Interquartile range (IQR)	4

Descriptive statistics

Standard deviation	3.3217841
Coefficient of variation (CV)	1.4347929
Kurtosis	4.7011462
Mean	2.3151663
Median Absolute Deviation (MAD)	1
Skewness	1.9603572
Sum	28546
Variance	11.03425
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=27)

Value	Count	Frequency (%)
0	5768	46.8%
1	1354	11.0%
2	1114	9.0%
3	915	7.4%
4	765	6.2%
5	575	4.7%
6	432	3.5%
7	338	2.7%
8	287	2.3%
9	225	1.8%
Other values (17)	557	4.5%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0	5768	46.8%
1	1354	11.0%
2	1114	9.0%
3	915	7.4%
4	765	6.2%
5	575	4.7%
6	432	3.5%
7	338	2.7%
8	287	2.3%
9	225	1.8%

Value	Count	Frequency (%)
27	1	< 0.1%
26	1	< 0.1%
24	4	< 0.1%
23	3	< 0.1%
22	4	< 0.1%
21	2	< 0.1%
20	2	< 0.1%
19	6	< 0.1%
18	12	0.1%
17	16	0.1%

Administrative_Duration
Real number (ℝ)

HIGH CORRELATION ZEROS

Distinct	3335
Distinct (%)	27.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	80.818611

Minimum	0
Maximum	3398.75
Zeros	5903
Zeros (%)	47.9%
Negative	0
Negative (%)	0.0%
Memory size	96.5 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0
median	7.5
Q3	93.25625
95-th percentile	348.26637
Maximum	3398.75
Range	3398.75
Interquartile range (IQR)	93.25625

Descriptive statistics

Standard deviation	176.77911
Coefficient of variation (CV)	2.1873564
Kurtosis	50.556739
Mean	80.818611
Median Absolute Deviation (MAD)	7.5
Skewness	5.615719
Sum	996493.47
Variance	31250.853
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	5903	47.9%
4	56	0.5%
5	53	0.4%
7	45	0.4%
11	42	0.3%
6	41	0.3%
14	37	0.3%
9	35	0.3%
15	33	0.3%
10	32	0.3%
Other values (3325)	6053	49.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0	5903	47.9%
1.333333333	1	< 0.1%
2	15	0.1%
3	26	0.2%
3.5	4	< 0.1%
4	56	0.5%
4.333333333	1	< 0.1%
4.5	2	< 0.1%
4.75	1	< 0.1%
5	53	0.4%

Value	Count	Frequency (%)
3398.75	1	< 0.1%
2720.5	1	< 0.1%
2657.318056	1	< 0.1%
2629.253968	1	< 0.1%
2407.42381	1	< 0.1%
2156.166667	1	< 0.1%
2137.112745	1	< 0.1%
2086.75	1	< 0.1%
2047.234848	1	< 0.1%
1951.279141	1	< 0.1%

Informational
Real number (ℝ)

HIGH CORRELATION ZEROS

Distinct	17
Distinct (%)	0.1%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	0.50356853

Minimum	0
Maximum	24
Zeros	9699
Zeros (%)	78.7%
Negative	0
Negative (%)	0.0%
Memory size	96.5 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0
median	0
Q3	0
95-th percentile	3
Maximum	24
Range	24
Interquartile range (IQR)	0

Descriptive statistics

Standard deviation	1.2701564
Coefficient of variation (CV)	2.522311
Kurtosis	26.932266
Mean	0.50356853
Median Absolute Deviation (MAD)	0
Skewness	4.0364638
Sum	6209
Variance	1.6132973
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=17)

Value	Count	Frequency (%)
0	9699	78.7%
1	1041	8.4%
2	728	5.9%
3	380	3.1%
4	222	1.8%
5	99	0.8%
6	78	0.6%
7	36	0.3%
9	15	0.1%
8	14	0.1%
Other values (7)	18	0.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0	9699	78.7%
1	1041	8.4%
2	728	5.9%
3	380	3.1%
4	222	1.8%
5	99	0.8%
6	78	0.6%
7	36	0.3%
8	14	0.1%
9	15	0.1%

Value	Count	Frequency (%)
24	1	< 0.1%
16	1	< 0.1%
14	2	< 0.1%
13	1	< 0.1%
12	5	< 0.1%
11	1	< 0.1%
10	7	0.1%
9	15	0.1%
8	14	0.1%
7	36	0.3%

Informational_Duration
Real number (ℝ)

HIGH CORRELATION MISSING ZEROS

Distinct	1241
Distinct (%)	10.2%
Missing	199
Missing (%)	1.6%
Infinite	0
Infinite (%)	0.0%
Mean	34.724502

Minimum	0
Maximum	2549.375
Zeros	9768
Zeros (%)	79.2%
Negative	0
Negative (%)	0.0%
Memory size	96.5 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0
median	0
Q3	0
95-th percentile	196.70833
Maximum	2549.375
Range	2549.375
Interquartile range (IQR)	0

Descriptive statistics

Standard deviation	141.65568
Coefficient of variation (CV)	4.0794159
Kurtosis	75.4941
Mean	34.724502
Median Absolute Deviation (MAD)	0
Skewness	7.5440009
Sum	421242.93
Variance	20066.333
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	9768	79.2%
9	32	0.3%
6	25	0.2%
10	25	0.2%
7	25	0.2%
12	23	0.2%
16	22	0.2%
13	22	0.2%
8	21	0.2%
11	20	0.2%
Other values (1231)	2148	17.4%
(Missing)	199	1.6%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0	9768	79.2%
1	3	< 0.1%
1.5	1	< 0.1%
2	11	0.1%
2.5	1	< 0.1%
3	16	0.1%
3.5	1	< 0.1%
4	17	0.1%
5	18	0.1%
5.5	3	< 0.1%

Value	Count	Frequency (%)
2549.375	1	< 0.1%
2256.916667	1	< 0.1%
2252.033333	1	< 0.1%
2195.3	1	< 0.1%
2166.5	1	< 0.1%
2050.433333	1	< 0.1%
1949.166667	1	< 0.1%
1830.5	1	< 0.1%
1779.166667	1	< 0.1%
1778	1	< 0.1%

ProductRelated
Real number (ℝ)

HIGH CORRELATION

Distinct	311
Distinct (%)	2.5%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	31.731468

Minimum	0
Maximum	705
Zeros	38
Zeros (%)	0.3%
Negative	0
Negative (%)	0.0%
Memory size	96.5 KiB

Quantile statistics

Minimum	0
5-th percentile	1
Q1	7
median	18
Q3	38
95-th percentile	109
Maximum	705
Range	705
Interquartile range (IQR)	31

Descriptive statistics

Standard deviation	44.475503
Coefficient of variation (CV)	1.4016214
Kurtosis	31.211707
Mean	31.731468
Median Absolute Deviation (MAD)	13
Skewness	4.3415164
Sum	391249
Variance	1978.0704
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
1	622	5.0%
2	465	3.8%
3	458	3.7%
4	404	3.3%
6	396	3.2%
7	391	3.2%
5	382	3.1%
8	370	3.0%
10	330	2.7%
9	317	2.6%
Other values (301)	8195	66.5%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0	38	0.3%
1	622	5.0%
2	465	3.8%
3	458	3.7%
4	404	3.3%
5	382	3.1%
6	396	3.2%
7	391	3.2%
8	370	3.0%
9	317	2.6%

Value	Count	Frequency (%)
705	1	< 0.1%
686	1	< 0.1%
584	1	< 0.1%
534	1	< 0.1%
518	1	< 0.1%
517	1	< 0.1%
501	1	< 0.1%
486	1	< 0.1%
470	1	< 0.1%
449	1	< 0.1%

ProductRelated_Duration
Real number (ℝ)

HIGH CORRELATION MISSING ZEROS

Distinct	9210
Distinct (%)	77.8%
Missing	491
Missing (%)	4.0%
Infinite	0
Infinite (%)	0.0%
Mean	1190.5349

Minimum	0
Maximum	63973.522
Zeros	722
Zeros (%)	5.9%
Negative	0
Negative (%)	0.0%
Memory size	96.5 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	183.85417
median	597.625
Q3	1462.5546
95-th percentile	4291.09
Maximum	63973.522
Range	63973.522
Interquartile range (IQR)	1278.7004

Descriptive statistics

Standard deviation	1908.4477
Coefficient of variation (CV)	1.603017
Kurtosis	142.69356
Mean	1190.5349
Median Absolute Deviation (MAD)	499.25182
Skewness	7.3945211
Sum	14094743
Variance	3642172.6
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	722	5.9%
17	19	0.2%
11	17	0.1%
15	16	0.1%
8	16	0.1%
12	15	0.1%
19	15	0.1%
7	14	0.1%
13	14	0.1%
22	14	0.1%
Other values (9200)	10977	89.0%
(Missing)	491	4.0%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0	722	5.9%
0.5	1	< 0.1%
1	2	< 0.1%
2.333333333	1	< 0.1%
2.666666667	1	< 0.1%
3	4	< 0.1%
4	9	0.1%
5	12	0.1%
5.333333333	1	< 0.1%
6	5	< 0.1%

Value	Count	Frequency (%)
63973.52223	1	< 0.1%
43171.23338	1	< 0.1%
29970.46597	1	< 0.1%
27009.85943	1	< 0.1%
24844.1562	1	< 0.1%
23888.81	1	< 0.1%
23342.08205	1	< 0.1%
23050.10414	1	< 0.1%
21672.24425	1	< 0.1%
18504.12621	1	< 0.1%

BounceRates
Real number (ℝ)

HIGH CORRELATION ZEROS

Distinct	1872
Distinct (%)	15.2%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	0.02219138

Minimum	0
Maximum	0.2
Zeros	5518
Zeros (%)	44.8%
Negative	0
Negative (%)	0.0%
Memory size	96.5 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0
median	0.0031124675
Q3	0.016812558
95-th percentile	0.2
Maximum	0.2
Range	0.2
Interquartile range (IQR)	0.016812558

Descriptive statistics

Standard deviation	0.048488322
Coefficient of variation (CV)	2.185007
Kurtosis	7.7231594
Mean	0.02219138
Median Absolute Deviation (MAD)	0.0031124675
Skewness	2.9478553
Sum	273.61972
Variance	0.0023511174
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	5518	44.8%
0.2	700	5.7%
0.066666667	134	1.1%
0.028571429	115	0.9%
0.05	113	0.9%
0.033333333	101	0.8%
0.025	100	0.8%
0.016666667	99	0.8%
0.1	98	0.8%
0.04	96	0.8%
Other values (1862)	5256	42.6%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0	5518	44.8%
2.73 × 10^-5	1	< 0.1%
3.35 × 10^-5	1	< 0.1%
3.83 × 10^-5	1	< 0.1%
3.94 × 10^-5	1	< 0.1%
7.09 × 10^-5	1	< 0.1%
7.27 × 10^-5	1	< 0.1%
7.5 × 10^-5	1	< 0.1%
8.01 × 10^-5	1	< 0.1%
8.08 × 10^-5	1	< 0.1%

Value	Count	Frequency (%)
0.2	700	5.7%
0.183333333	1	< 0.1%
0.18	5	< 0.1%
0.176923077	1	< 0.1%
0.175	1	< 0.1%
0.166666667	4	< 0.1%
0.164285714	1	< 0.1%
0.164230769	1	< 0.1%
0.161904762	1	< 0.1%
0.16	3	< 0.1%

ExitRates
Real number (ℝ)

HIGH CORRELATION

Distinct	4746
Distinct (%)	38.8%
Missing	99
Missing (%)	0.8%
Infinite	0
Infinite (%)	0.0%
Mean	0.04302104

Minimum	0
Maximum	0.2
Zeros	74
Zeros (%)	0.6%
Negative	0
Negative (%)	0.0%
Memory size	96.5 KiB

Quantile statistics

Minimum	0
5-th percentile	0.004545455
Q1	0.014285714
median	0.025141026
Q3	0.05
95-th percentile	0.2
Maximum	0.2
Range	0.2
Interquartile range (IQR)	0.035714286

Descriptive statistics

Standard deviation	0.048562171
Coefficient of variation (CV)	1.1288005
Kurtosis	4.0408925
Mean	0.04302104
Median Absolute Deviation (MAD)	0.014160149
Skewness	2.1539196
Sum	526.19035
Variance	0.0023582844
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0.2	704	5.7%
0.1	331	2.7%
0.05	327	2.7%
0.033333333	289	2.3%
0.066666667	267	2.2%
0.025	222	1.8%
0.04	214	1.7%
0.016666667	181	1.5%
0.02	166	1.3%
0.022222222	151	1.2%
Other values (4736)	9379	76.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0	74	0.6%
0.000175593	1	< 0.1%
0.000250438	1	< 0.1%
0.000262123	1	< 0.1%
0.000263158	1	< 0.1%
0.000292398	1	< 0.1%
0.000409836	1	< 0.1%
0.000446429	1	< 0.1%
0.000468384	1	< 0.1%
0.000480769	1	< 0.1%

Value	Count	Frequency (%)
0.2	704	5.7%
0.192307692	1	< 0.1%
0.188888889	2	< 0.1%
0.186666667	4	< 0.1%
0.183333333	2	< 0.1%
0.181818182	1	< 0.1%
0.18034188	1	< 0.1%
0.18	3	< 0.1%
0.177777778	5	< 0.1%
0.175	6	< 0.1%

PageValues
Real number (ℝ)

ZEROS

Distinct	2704
Distinct (%)	21.9%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	5.8892579

Minimum	0
Maximum	361.76374
Zeros	9600
Zeros (%)	77.9%
Negative	0
Negative (%)	0.0%
Memory size	96.5 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0
median	0
Q3	0
95-th percentile	38.160528
Maximum	361.76374
Range	361.76374
Interquartile range (IQR)	0

Descriptive statistics

Standard deviation	18.568437
Coefficient of variation (CV)	3.1529332
Kurtosis	65.635694
Mean	5.8892579
Median Absolute Deviation (MAD)	0
Skewness	6.3829642
Sum	72614.549
Variance	344.78684
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	9600	77.9%
53.988	6	< 0.1%
42.29306752	3	< 0.1%
59.988	2	< 0.1%
16.1585582	2	< 0.1%
44.89345937	2	< 0.1%
14.1273698	2	< 0.1%
34.03997536	2	< 0.1%
10.99901844	2	< 0.1%
58.9241766	2	< 0.1%
Other values (2694)	2707	22.0%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0	9600	77.9%
0.038034542	1	< 0.1%
0.067049546	1	< 0.1%
0.093546949	1	< 0.1%
0.098621403	1	< 0.1%
0.120699914	1	< 0.1%
0.129676893	1	< 0.1%
0.131837013	1	< 0.1%
0.139200623	1	< 0.1%
0.150650498	1	< 0.1%

Value	Count	Frequency (%)
361.7637419	1	< 0.1%
360.9533839	1	< 0.1%
287.9537928	1	< 0.1%
270.7846931	1	< 0.1%
261.4912857	1	< 0.1%
258.5498732	1	< 0.1%
255.5691579	1	< 0.1%
254.6071579	1	< 0.1%
246.7585902	1	< 0.1%
239.98	1	< 0.1%

SpecialDay
Real number (ℝ)

ZEROS

Distinct	6
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	0.061427413

Minimum	0
Maximum	1
Zeros	11079
Zeros (%)	89.9%
Negative	0
Negative (%)	0.0%
Memory size	96.5 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0
median	0
Q3	0
95-th percentile	0.6
Maximum	1
Range	1
Interquartile range (IQR)	0

Descriptive statistics

Standard deviation	0.19891727
Coefficient of variation (CV)	3.2382492
Kurtosis	9.9136589
Mean	0.061427413
Median Absolute Deviation (MAD)	0
Skewness	3.3026667
Sum	757.4
Variance	0.039568082
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=6)

Value	Count	Frequency (%)
0	11079	89.9%
0.6	351	2.8%
0.8	325	2.6%
0.4	243	2.0%
0.2	178	1.4%
1	154	1.2%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0	11079	89.9%
0.2	178	1.4%
0.4	243	2.0%
0.6	351	2.8%
0.8	325	2.6%
1	154	1.2%

Value	Count	Frequency (%)
1	154	1.2%
0.8	325	2.6%
0.6	351	2.8%
0.4	243	2.0%
0.2	178	1.4%
0	11079	89.9%

Month
Categorical

Distinct	11
Distinct (%)	0.1%
Missing	0
Missing (%)	0.0%
Memory size	96.5 KiB

May	3348
Nov	2980
Mar	1897
Dec	1713
Oct	545
Other values (6)	1847

Length

Max length	4
Median length	3
Mean length	3.0233577
Min length	3

Characters and Unicode

Total characters	37278
Distinct characters	22
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Feb
2nd row	Feb
3rd row	Feb
4th row	Feb
5th row	Feb

Common Values

Value	Count	Frequency (%)
May	3348	27.2%
Nov	2980	24.2%
Mar	1897	15.4%
Dec	1713	13.9%
Oct	545	4.4%
Sep	446	3.6%
Aug	431	3.5%
Jul	429	3.5%
June	288	2.3%
Feb	183	1.5%

Length

Histogram of lengths of the category

Value	Count	Frequency (%)
may	3348	27.2%
nov	2980	24.2%
mar	1897	15.4%
dec	1713	13.9%
oct	545	4.4%
aug	501	4.1%
sep	446	3.6%
jul	429	3.5%
june	288	2.3%
feb	183	1.5%

Most occurring characters

Value	Count	Frequency (%)
a	5315	14.3%
M	5245	14.1%
y	3348	9.0%
N	2980	8.0%
o	2980	8.0%
v	2980	8.0%
e	2630	7.1%
c	2258	6.1%
r	1897	5.1%
D	1713	4.6%
Other values (12)	5932	15.9%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	37278	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
a	5315	14.3%
M	5245	14.1%
y	3348	9.0%
N	2980	8.0%
o	2980	8.0%
v	2980	8.0%
e	2630	7.1%
c	2258	6.1%
r	1897	5.1%
D	1713	4.6%
Other values (12)	5932	15.9%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	37278	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
a	5315	14.3%
M	5245	14.1%
y	3348	9.0%
N	2980	8.0%
o	2980	8.0%
v	2980	8.0%
e	2630	7.1%
c	2258	6.1%
r	1897	5.1%
D	1713	4.6%
Other values (12)	5932	15.9%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	37278	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
a	5315	14.3%
M	5245	14.1%
y	3348	9.0%
N	2980	8.0%
o	2980	8.0%
v	2980	8.0%
e	2630	7.1%
c	2258	6.1%
r	1897	5.1%
D	1713	4.6%
Other values (12)	5932	15.9%

OperatingSystems
Real number (ℝ)

Distinct	8
Distinct (%)	0.1%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	2.1240065

Minimum	1
Maximum	8
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	96.5 KiB

Quantile statistics

Minimum	1
5-th percentile	1
Q1	2
median	2
Q3	3
95-th percentile	3
Maximum	8
Range	7
Interquartile range (IQR)	1

Descriptive statistics

Standard deviation	0.91132483
Coefficient of variation (CV)	0.42905934
Kurtosis	10.456843
Mean	2.1240065
Median Absolute Deviation (MAD)	0
Skewness	2.066285
Sum	26189
Variance	0.83051294
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=8)

Value	Count	Frequency (%)
2	6601	53.5%
1	2585	21.0%
3	2555	20.7%
4	478	3.9%
8	79	0.6%
6	19	0.2%
7	7	0.1%
5	6	< 0.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
1	2585	21.0%
2	6601	53.5%
3	2555	20.7%
4	478	3.9%
5	6	< 0.1%
6	19	0.2%
7	7	0.1%
8	79	0.6%

Value	Count	Frequency (%)
8	79	0.6%
7	7	0.1%
6	19	0.2%
5	6	< 0.1%
4	478	3.9%
3	2555	20.7%
2	6601	53.5%
1	2585	21.0%

Browser
Real number (ℝ)

Distinct	13
Distinct (%)	0.1%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	2.3570965

Minimum	1
Maximum	13
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	96.5 KiB

Quantile statistics

Minimum	1
5-th percentile	1
Q1	2
median	2
Q3	2
95-th percentile	5
Maximum	13
Range	12
Interquartile range (IQR)	0

Descriptive statistics

Standard deviation	1.7172767
Coefficient of variation (CV)	0.72855594
Kurtosis	12.746733
Mean	2.3570965
Median Absolute Deviation (MAD)	0
Skewness	3.2423496
Sum	29063
Variance	2.9490392
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=13)

Value	Count	Frequency (%)
2	7961	64.6%
1	2462	20.0%
4	736	6.0%
5	467	3.8%
6	174	1.4%
10	163	1.3%
8	135	1.1%
3	105	0.9%
13	61	0.5%
7	49	0.4%
Other values (3)	17	0.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
1	2462	20.0%
2	7961	64.6%
3	105	0.9%
4	736	6.0%
5	467	3.8%
6	174	1.4%
7	49	0.4%
8	135	1.1%
9	1	< 0.1%
10	163	1.3%

Value	Count	Frequency (%)
13	61	0.5%
12	10	0.1%
11	6	< 0.1%
10	163	1.3%
9	1	< 0.1%
8	135	1.1%
7	49	0.4%
6	174	1.4%
5	467	3.8%
4	736	6.0%

Region
Real number (ℝ)

Distinct	9
Distinct (%)	0.1%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	3.1473642

Minimum	1
Maximum	9
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	96.5 KiB

Quantile statistics

Minimum	1
5-th percentile	1
Q1	1
median	3
Q3	4
95-th percentile	8
Maximum	9
Range	8
Interquartile range (IQR)	3

Descriptive statistics

Standard deviation	2.4015912
Coefficient of variation (CV)	0.76304842
Kurtosis	-0.1486803
Mean	3.1473642
Median Absolute Deviation (MAD)	2
Skewness	0.98354916
Sum	38807
Variance	5.7676405
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=9)

Value	Count	Frequency (%)
1	4780	38.8%
3	2403	19.5%
4	1182	9.6%
2	1136	9.2%
6	805	6.5%
7	761	6.2%
9	511	4.1%
8	434	3.5%
5	318	2.6%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
1	4780	38.8%
2	1136	9.2%
3	2403	19.5%
4	1182	9.6%
5	318	2.6%
6	805	6.5%
7	761	6.2%
8	434	3.5%
9	511	4.1%

Value	Count	Frequency (%)
9	511	4.1%
8	434	3.5%
7	761	6.2%
6	805	6.5%
5	318	2.6%
4	1182	9.6%
3	2403	19.5%
2	1136	9.2%
1	4780	38.8%

TrafficType
Real number (ℝ)

Distinct	20
Distinct (%)	0.2%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	4.0695864

Minimum	1
Maximum	20
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	96.5 KiB

Quantile statistics

Minimum	1
5-th percentile	1
Q1	2
median	2
Q3	4
95-th percentile	13
Maximum	20
Range	19
Interquartile range (IQR)	2

Descriptive statistics

Standard deviation	4.0251692
Coefficient of variation (CV)	0.98908557
Kurtosis	3.4797106
Mean	4.0695864
Median Absolute Deviation (MAD)	1
Skewness	1.9629867
Sum	50178
Variance	16.201987
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=20)

Value	Count	Frequency (%)
2	3913	31.7%
1	2451	19.9%
3	2052	16.6%
4	1069	8.7%
13	738	6.0%
10	450	3.6%
6	444	3.6%
8	343	2.8%
5	260	2.1%
11	247	2.0%
Other values (10)	363	2.9%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
1	2451	19.9%
2	3913	31.7%
3	2052	16.6%
4	1069	8.7%
5	260	2.1%
6	444	3.6%
7	40	0.3%
8	343	2.8%
9	42	0.3%
10	450	3.6%

Value	Count	Frequency (%)
20	198	1.6%
19	17	0.1%
18	10	0.1%
17	1	< 0.1%
16	3	< 0.1%
15	38	0.3%
14	13	0.1%
13	738	6.0%
12	1	< 0.1%
11	247	2.0%

VisitorType
Categorical

IMBALANCE

Distinct	3
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	96.5 KiB

Returning_Visitor	10551
New_Visitor	1694
Other	85

Length

Max length	17
Median length	17
Mean length	16.092944
Min length	5

Characters and Unicode

Total characters	198426
Distinct characters	16
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Returning_Visitor
2nd row	Returning_Visitor
3rd row	Returning_Visitor
4th row	Returning_Visitor
5th row	Returning_Visitor

Common Values

Value	Count	Frequency (%)
Returning_Visitor	10551	85.6%
New_Visitor	1694	13.7%
Other	85	0.7%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
returning_visitor	10551	85.6%
new_visitor	1694	13.7%
other	85	0.7%

Most occurring characters

Value	Count	Frequency (%)
i	35041	17.7%
t	22881	11.5%
r	22881	11.5%
n	21102	10.6%
e	12330	6.2%
_	12245	6.2%
V	12245	6.2%
s	12245	6.2%
o	12245	6.2%
R	10551	5.3%
Other values (6)	24660	12.4%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	198426	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
i	35041	17.7%
t	22881	11.5%
r	22881	11.5%
n	21102	10.6%
e	12330	6.2%
_	12245	6.2%
V	12245	6.2%
s	12245	6.2%
o	12245	6.2%
R	10551	5.3%
Other values (6)	24660	12.4%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	198426	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
i	35041	17.7%
t	22881	11.5%
r	22881	11.5%
n	21102	10.6%
e	12330	6.2%
_	12245	6.2%
V	12245	6.2%
s	12245	6.2%
o	12245	6.2%
R	10551	5.3%
Other values (6)	24660	12.4%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	198426	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
i	35041	17.7%
t	22881	11.5%
r	22881	11.5%
n	21102	10.6%
e	12330	6.2%
_	12245	6.2%
V	12245	6.2%
s	12245	6.2%
o	12245	6.2%
R	10551	5.3%
Other values (6)	24660	12.4%

Weekend
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	12.2 KiB

False	9462
True	2868

Common Values (Table)
Common Values (Plot)

Value	Count	Frequency (%)
False	9462	76.7%
True	2868	23.3%

Revenue
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	12.2 KiB

False	10422
True	1908

Common Values (Table)
Common Values (Plot)

Value	Count	Frequency (%)
False	10422	84.5%
True	1908	15.5%

Auto

Heatmap
Table

	Administrative	Administrative_Duration	BounceRates	Browser	ExitRates	Informational	Informational_Duration	Month	OperatingSystems	PageValues	ProductRelated	ProductRelated_Duration	Region	Revenue	SpecialDay	TrafficType	VisitorType	Weekend
Administrative	1.000	0.941	-0.155	-0.012	-0.434	0.369	0.364	0.050	-0.005	0.328	0.460	0.421	0.009	0.131	-0.125	-0.012	0.086	0.028
Administrative_Duration	0.941	1.000	-0.164	-0.023	-0.438	0.357	0.353	0.017	-0.007	0.317	0.430	0.412	0.019	0.064	-0.132	-0.015	0.007	0.000
BounceRates	-0.155	-0.164	1.000	-0.047	0.602	0.006	-0.003	0.054	0.053	-0.124	-0.052	-0.078	-0.018	0.170	0.135	0.016	0.123	0.050
Browser	-0.012	-0.023	-0.047	1.000	-0.016	-0.020	-0.013	0.060	0.375	0.026	0.044	0.047	0.055	0.038	0.021	0.000	0.472	0.059
ExitRates	-0.434	-0.438	0.602	-0.016	1.000	-0.186	-0.202	0.057	0.023	-0.308	-0.519	-0.476	-0.006	0.245	0.151	0.021	0.183	0.065
Informational	0.369	0.357	0.006	-0.020	-0.186	1.000	0.951	0.030	0.000	0.219	0.369	0.367	-0.023	0.078	-0.054	-0.029	0.028	0.011
Informational_Duration	0.364	0.353	-0.003	-0.013	-0.202	0.951	1.000	0.015	0.003	0.226	0.362	0.362	-0.015	0.068	-0.056	-0.025	0.007	0.000
Month	0.050	0.017	0.054	0.060	0.057	0.030	0.015	1.000	0.058	0.021	0.068	0.046	0.038	0.175	0.235	0.160	0.138	0.058
OperatingSystems	-0.005	-0.007	0.053	0.375	0.023	0.000	0.003	0.058	1.000	-0.012	0.021	0.024	0.027	0.074	0.023	0.080	0.465	0.118
PageValues	0.328	0.317	-0.124	0.026	-0.308	0.219	0.226	0.021	-0.012	1.000	0.342	0.359	0.001	0.413	-0.070	-0.018	0.110	0.031
ProductRelated	0.460	0.430	-0.052	0.044	-0.519	0.369	0.362	0.068	0.021	0.342	1.000	0.882	-0.021	0.127	-0.022	-0.070	0.079	0.000
ProductRelated_Duration	0.421	0.412	-0.078	0.047	-0.476	0.367	0.362	0.046	0.024	0.359	0.882	1.000	-0.010	0.073	-0.051	-0.076	0.035	0.004
Region	0.009	0.019	-0.018	0.055	-0.006	-0.023	-0.015	0.038	0.027	0.001	-0.021	-0.010	1.000	0.010	-0.015	-0.004	0.180	0.017
Revenue	0.131	0.064	0.170	0.038	0.245	0.078	0.068	0.175	0.074	0.413	0.127	0.073	0.010	1.000	0.086	0.121	0.104	0.028
SpecialDay	-0.125	-0.132	0.135	0.021	0.151	-0.054	-0.056	0.235	0.023	-0.070	-0.022	-0.051	-0.015	0.086	1.000	0.110	0.064	0.259
TrafficType	-0.012	-0.015	0.016	0.000	0.021	-0.029	-0.025	0.160	0.080	-0.018	-0.070	-0.076	-0.004	0.121	0.110	1.000	0.316	0.092
VisitorType	0.086	0.007	0.123	0.472	0.183	0.028	0.007	0.138	0.465	0.110	0.079	0.035	0.180	0.104	0.064	0.316	1.000	0.054
Weekend	0.028	0.000	0.050	0.059	0.065	0.011	0.000	0.058	0.118	0.031	0.000	0.004	0.017	0.028	0.259	0.092	0.054	1.000

A simple visualization of nullity by column.

Nullity matrix is a data-dense display which lets you quickly visually pick out patterns in data completion.

The correlation heatmap measures nullity correlation: how strongly the presence or absence of one variable affects the presence of another.

First rows
Last rows

	Administrative	ProductRelated	ProductRelated_Duration	BounceRates	ExitRates	SpecialDay	Month	OperatingSystems	Browser	Region	TrafficType	VisitorType	Weekend	Revenue
0	0	1	0.000000	0.200000	0.200000	0.0	Feb	1	1	1	1	Returning_Visitor	False	False
1	0	2	64.000000	0.000000	0.100000	0.0	Feb	2	2	1	2	Returning_Visitor	False	False
2	0	1	0.000000	0.200000	0.200000	0.0	Feb	4	1	9	3	Returning_Visitor	False	False
3	0	2	2.666667	0.050000	0.140000	0.0	Feb	3	2	2	4	Returning_Visitor	False	False
4	0	10	627.500000	0.020000	0.050000	0.0	Feb	3	3	1	4	Returning_Visitor	True	False
5	0	19	154.216667	0.015789	0.024561	0.0	Feb	2	2	1	3	Returning_Visitor	False	False
6	0	1	0.000000	0.200000	0.200000	0.4	Feb	2	4	3	3	Returning_Visitor	False	False
7	1	0	0.000000	0.200000	0.200000	0.0	Feb	1	2	1	5	Returning_Visitor	True	False
8	0	2	37.000000	0.000000	NaN	0.8	Feb	2	2	2	3	Returning_Visitor	False	False
9	0	3	738.000000	0.000000	0.022222	0.4	Feb	2	4	1	2	Returning_Visitor	False	False

	Administrative	Administrative_Duration	Informational	ProductRelated	ProductRelated_Duration	BounceRates	ExitRates	PageValues	Month	OperatingSystems	Browser	Region	TrafficType	VisitorType	Weekend	Revenue
12320	0	0.00	0	8	143.583333	0.014286	0.050000	0.000000	Nov	2	2	3	1	Returning_Visitor	False	False
12321	0	0.00	0	6	0.000000	0.200000	0.200000	0.000000	Nov	1	8	4	1	Returning_Visitor	False	False
12322	6	76.25	0	22	1075.250000	0.000000	0.004167	0.000000	Dec	2	2	4	2	Returning_Visitor	False	False
12323	2	64.75	0	44	1157.976190	0.000000	0.013953	0.000000	Nov	2	2	1	10	Returning_Visitor	False	False
12324	0	0.00	1	16	503.000000	0.000000	0.037647	0.000000	Nov	2	2	1	1	Returning_Visitor	False	False
12325	3	145.00	0	53	1783.791667	0.007143	0.029031	12.241717	Dec	4	6	1	1	Returning_Visitor	True	False
12326	0	0.00	0	5	465.750000	0.000000	0.021333	0.000000	Nov	3	2	1	8	Returning_Visitor	True	False
12327	0	0.00	0	6	184.250000	0.083333	0.086667	0.000000	Nov	3	2	1	13	Returning_Visitor	True	False
12328	4	75.00	0	15	346.000000	0.000000	0.021053	0.000000	Nov	2	2	3	11	Returning_Visitor	False	False
12329	0	0.00	0	3	21.250000	0.000000	0.066667	0.000000	Nov	3	2	1	2	New_Visitor	True	False

Most frequently occurring

	ProductRelated	BounceRates	ExitRates	Month	OperatingSystems	Browser	Region	TrafficType	VisitorType	Weekend	Revenue	# duplicates
21	1	0.2	0.2	Mar	2	2	1	1	Returning_Visitor	False	False	11
38	1	0.2	0.2	May	2	2	1	3	Returning_Visitor	False	False	7
30	1	0.2	0.2	Mar	3	2	3	1	Returning_Visitor	False	False	6
11	1	0.2	0.2	Dec	8	13	9	20	Other	False	False	5
32	1	0.2	0.2	May	1	1	1	3	Returning_Visitor	False	False	5
29	1	0.2	0.2	Mar	3	2	1	1	Returning_Visitor	False	False	4
53	1	0.2	0.2	Nov	2	2	1	1	Returning_Visitor	False	False	4
4	1	0.2	0.2	Dec	2	2	1	1	Returning_Visitor	False	False	3
6	1	0.2	0.2	Dec	2	2	1	13	Returning_Visitor	False	False	3
12	1	0.2	0.2	Feb	3	2	3	3	Returning_Visitor	False	False	3

Overview

Variables

Common Values

Length

Most occurring characters

Most occurring categories

Most frequent character per category

(unknown)

Most occurring scripts

Most frequent character per script

(unknown)

Most occurring blocks

Most frequent character per block

(unknown)

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

(unknown)

Most occurring scripts

Most frequent character per script

(unknown)

Most occurring blocks

Most frequent character per block

(unknown)

Interactions

Correlations

Missing values

Sample

Duplicate rows

Most frequently occurring